e-commerce will never expand in Cyprus until people read and respond to e-mails. The general attitude here is that commerces will suddenly receive a thousand orders on the day they open a web site vaunting their services.
Here is a challenge for anyone to try. Find at random 100 websites of companies on the island. From the website data (forms, e-mail addresses etc.) send to every one you can a serious message relating to their products or services. If you get 5 replies, I would be surprised. If you get 10 replies, it would be little short of a miracle. E-commerce? Not on this island.
In Switzerland, there is a large supermarket chain called Migros. They have on-line shopping with delivery to your door in most of the country. The prices are the same (generally) as in their shops, although there is a small delivery charge. This has been very successful. Why? Well, just look at
http://www.le-shop.ch/leshop/Main.do?cu ... UPERMARKET and see for yourself what they offer on line. Can you imagine Orphan Annies or whoever doing something similar here? If you can, you must have a very good imagination. Just have a look at Carrefour's web site (or Orphanides' or any other supermarket's) and tell me whether you are inspired to buy something. They are dismal and generally uninformative.