Only the tour operators and those who have become dependant on their operations can justify such a view, to the general holidaymaker, cheaper fares must be an enticement for them to travel abroad more often.
The only problem I can foresee, is that the hoteliers and accommodation agencies will be obliged to upgrade their standards in order to attract custom, this will create a knock-on effect and the prices may rise in that area since they will have to depend more on advertising, ultimately, I think it will lead to a better deal for the tourist, I hope............