AWARD-winning budget airline Monarch is to launch scheduled flights from London Luton to Cyprus next year, as the airline expands its network to the Eastern Mediterranean, the first real low-cost carrier do to so.
Monarch’s new Larnaca service will start on March 26, 2007 with fares from £69.99 sterling one-way including taxes, and web booking discounts. Seats to Cyprus could be booked as of yesterday at the airline’s website.
The introduction of the service four times per week from London Luton to Larnaca will be the first low-cost scheduled flights to Cyprus from the UK, offering travellers the flexibility and low fares, not currently available.
Commenting on the introduction of services to Cyprus, managing director of Monarch’s scheduled services, Tim Jeans said, “We are delighted to be the first low-fare airline to launch scheduled services to the Eastern Mediterranean, a market that has historically been dominated by the flag carriers and charter services.
“Cyprus Airways and British Airways have operated a high fares cartel to Cyprus for decades which we’ll break with our widely available, flexible low fares. Our new service will be warmly welcomed not just by the growing holiday and overseas property markets in Cyprus, but the 150,000 strong Greek Cypriot community in London, who’ve been deprived of choice and low fares until now.”
Flights to Larnaca will operate on Monday, Wednesday and Saturday using Airbus A321 aircraft with 213 seats. Tuesdays will be added to the schedule as of July 2007.
Monarch already operates scheduled flights to Spain, Gibraltar and Portugal from Aberdeen, Birmingham, London Gatwick, London Luton and Manchester and was named as Leisure Airline of the Year in the recent Travel Industry Awards.
With a fleet of 28 aircraft, Monarch carries more than five million passengers a year, typically property owners, independent holidaymakers, expats visiting the UK, business travellers and people visiting friends and relatives.
The airline was founded in 1968 and began scheduled flights in 1986. It offers a unique system of one-way fares. Round-trip fares are calculated by adding together the cost of the outward bound and inbound journeys. The combined fares are often lower than round-trip fares on many other scheduled airlines, Monarch claims. They also give travellers more flexibility.
Monarch’s arrival will be good news for Cyprus-based passengers who have recently suffered lack of choice due to the withdrawal of Helios/ajet from the market. The airline was bringing in hundreds of thousands of people to Cyprus each year, and offering lower fares to travellers leaving the island.
The Cyprus Tourism Organisation said recently it had been negotiating with two low-cost carriers, one was easyJet, to bring more no-frills airline to Cyprus. These have always been difficult to attract due to the distance. Low-cost airlines usually operate within a three-hour time frame and Cyprus is some four and a half hours flying time from Britain.