Viewpoint I agree if Turkey didn't cop a fine, it would have been a great publicity stunt, and it was for the first five days...But since Turkey copted a fine and the the same people read it in the news they also would have read as to why Turkey got a fine...
Another point is that you choose the wrong crowd to advertise to...Petrol heads don't really give a continental about politics...I stayed up late to watch the race as I am a petrol head, but once I knew who won, the TV was turned off and of I went to bed...I got no time for ceremonies mate, noone has...The point is not everyone is on the same time zone as Turkey...It would have been better and cheaper for an ad in an English paper with Talats face in it... actually for $5 Mil, in few papers in the EU...
And not mentioning that it made no difference to the Turkic world...
But keep on spending...as long as Turkey is happy paying, keep on doing it...But my money is on that Turkey wouldn't be repeating it next year...