callmered wrote:if areeba is that good why less than 10% of people are using them?
Well if you read the latest reports on mobile telephony sector in Cyprus the market share of Areeba is now 12% and rising steadily. The Cyprus mobile comms market is a very difficult for competitors because there was 99% market share by CYTA before areeba started operations about 2 years ago. This means that this 12% has actually shifted to the new operator and CYTA now has droped to 88% market share.
In addition CYTA was a complete network long before Areeba put up their first base station. Since you are in the sector you can easily understand then that a new untested network will surely have some problems when it begins and you cannot cover the whole of Cyprus with GSM in just a few months. Years are required to do this and actually CYTA did it in a period of more than 7 years. Areeba now covers about 70% of the geographical area of the free ROC and this in only 2 years.
All these things plus, from my point of view, some not very agressive marketing Areeba has not succeeded the miracle(which actually is not because CYTA is a public organisation, slow and not very efficient), eg. achieveing a 30% market share in 2 years in a market whihc already had 100% penetration from a single monopoly operator.
CYTA is an extremely small organization which is used to is monopoly and is based on tradionalism beeing sure that because it is CYTA it will never go under. However Areeba belongs to MTN the largest mobile communications group in Africa nad middle east with more tha 30 million subscribers and 25 networks Areeba Cyprus beeing the 1/10 of the smallest.
So unless they change their philosophy soon (CYTA) they are destined to end up as Cyprus Airways... non profitable.