How “punishing” Russia by removing popular brand names can only build Russia further...When you remove McDonalds from Russia the Russians will invent their own version of McDonalds and now won’t even care about violating patents and such. So, say hello to the “Putinsky Burger” with exactly the same taste as the Big Mac and at half the price!
The same goes for “Coca Cola”… I think anyone can foresee the “Sputnik Cola” with a little satellite logo on the bottle with pretty much the same taste.
You get the drift... brand names abandoning Russia can only hurt their respective Western companies who will no longer have access to Russia’s 145 million strong domestic market, but it’ll mean huge opportunities for Russian entrepreneurs who will be swift to fill in such voids with domestic copycat produce and job creation.
I'm sure Putin is happy to hear of such Western moves because they all lead to an improved balance of trade for Russia.
Btw, you may think that giants like McDonalds or Coca Cola were obliged to withdraw from Russia due to sanctions but that’s not true because these are huge international corporations with multiple trade identities so they could’ve easily continued trading without any worries.
https://www.aljazeera.com/economy/2022/ ... -on-russia