Paphitis wrote:Usually, media releases are 1 or 2 paragraphs with a snazzy headline.
PR professionals, like my wife do not sit around publishing articles for the media. Not even when she was a press sec for a political party would she do this.
But she would give them plenty of one liners. That is a media release. She baits them.
She does this because she was a journalist and she knows what they want and she was good at using them to achieve an outcome for her bosses.
That BBC article was not a media release. That might have been a product that was sparked initially from a media release (there is no way of being certain about that) but media releases don't come in that format.
Oh don't be daft...
I know a bit about PR... you send a press release out in the hope that it will be published and the public will be educated about what you can offer... It is like advertising but free...
Single issue campaign groups (gambling, booze, fags, drugs, fat, salt, etc.) issue press releases in the hope that the media will publish them - and like-minded media always do.
Even if the data doesn't prove the claim of the release, media outlets like the BBC will invariably publish without questioning (assuming the campaign in question fits their agenda). I can literally point you to hundreds of examples...
I can't believe that a supposedly intelligent professional bloke like you would take this stuff in the MSM as read?
But then again, you've argued black is white over an article in the CM of all places for months so I suppose yes, you really are that naive...