CHAV: noun, (slang); derogatory term used to describe the lower to middle class youth in urban Britain. Often without a high level of education, this group can be identified by their relationship with designer labels including the chav favourite: Burberry. If they’re girls, very short skirts, large hoop earrings and stilettos are the go. Icons include the Beckhams and Wayne Rooney.
CHAVELLER: noun, (slang); defined by the Evening Standard as a chav on the move: ‘binge drinkers abroad’, ‘ASBOs at large’.
HAVING DEFINED the chaveller, we can now reveal that their love affair with the booze and sun holiday lifestyle offered in the Mediterranean is waning. It seems holidaying in Ayia Napa, Faliraki or Benidorm is apparently no longer enough for today’s British working class youth.
Lured by the prospects of low-cost travel and flexible employment, Chavellers are now looking for alternative destinations to their traditional hotspots such as Australia, Thailand and India, which have been officially taken over by their masses.
“This trend could be positive for Cyprus, because it supports the government’s goal of shifting the market to higher-income tourists,” said John Surrey, director of Marketing and Communications with Synovate market research, whose UK youth research unit released a report on the travelling habits of the aforementioned demographic.
“If Ayia Napa and other local resorts become less popular with British working class tourists, it would provide motivation to upgrade accommodation and other facilities in order to attract upmarket visitors”.
As chavellers become more likely to indulge in extensive travelling, it seems their middle class counterparts are becoming less and less likely to have a Gap Year.
The report was unveiled at the World Travel Market conference last week and went on to reveal that the reason middle class youngsters are forgoing their traditional working break between school and higher education is because of fears over spiralling university fees and increased competition for graduate jobs.
“With student debt at an all-time high, graduates also feel unable to justify the time and money for a year out,” said Julian Rolfe, Project Manager within the youth research unit. “Instead, they feel pressure to get on the career ladder and their fear of being usurped by younger or more dedicated rivals persists throughout their twenties.
“This precludes them from buying round-the-world tickets and they are far more likely to settle for a city break or a week in Europe. Indeed, it is only when middle-class youth reach their thirties that they’re at a crossroads in their lives.
“Do they settle down, have children and spend the next 20 years in front of a PC, or do they go for one last fling around the world? If they choose the second option, they are far more likely to head for Chile, Nepal, Mozambique or Brazil – destinations that the ‘chaveller’ has yet to colonise.”
This situation is compounded by the fact that working class youth tend to live with their parents and have no such financial burden and so are far more likely to spend money on extensive travel. They also feel more able to quit their jobs or trades, knowing they can pick up where they left off when they return home.