Turkish Cypriots vow to blitz London with ads
By Simon Bahceli
TURKISH Cypriots in both London and on the island vowed yesterday to step up efforts to promote tourism in the north, despite a recently imposed ban on Turkish Cypriot advertising by Transport for London (TfL).
TfL announced earlier this week it was banning advertisements for holidays in north Cyprus on buses and tubes in the British capital because they might cause offence to Greek Cypriots living there.
“We plan to fight this, not only in London, but all over the world,” Turkish Cypriot economy and tourism ‘minister’ Dervish Deniz told the Cyprus Mail yesterday.
Deniz said he planned to do this through a “PR campaign” using worldwide mass media outlets, and would use his London office to “put pressure on the Greater London Authority” (GLA) to reverse the decision of the TfL.
Turkish Cypriot tourism operators took heart earlier this week from statements by a British High Commission spokesman in Cyprus that TfL’s decision to ban advertising of the north was in contravention of British policy of ending its economic isolation.
But while the ban still stands, the north says it is moving ahead in seeking other ways to promote its as yet miniscule tourism industry.
Turkish Cypriot tourism’s London office representative Yilmaz Kalfaoglu informed the Cyprus Mail yesterday of what he described as “an alternative promotion campaign covering almost the whole of London”.
His campaign involves displaying around 300 billboard advertisements on the “busiest streets and junctions in London” and aims to “reinforce north Cyprus’ image as an unspoilt holiday destination”.
“It is estimated that the posters conveying the message ‘North Cyprus – A sanctuary of unspoilt beauty’ will be seen by 4.2 million Londoners before the campaign comes to an end,” Kalfaoglu said.
Back in Cyprus, Deniz insists the poster campaign is not the full extent of the north’s preparations for promotion of this summer’s tourism season. He refrained from giving details of what and who the campaign would involve saying only, “Whatever we do, they [the Greek Cypriot government] try to block it, so if I tell you what I’m going to do, they will go to every organisation and individual I mention seeking to scupper my plans.
“We don’t consider this fair or friendly. We want to be partners with Greek Cypriots, but if one partner keeps saying I’m the boss, how can we share the shop?”
Deniz maintains that his efforts to promote the north as a holiday destination should not be mistaken as a means of gaining political recognition for the breakaway regime.
“This has nothing to do with recognition. This is not a political struggle, but a struggle to establish greater levels of economic activity in the north,” he explained.
“Turkish Cypriots voted ‘yes’ in the referendum to unite the island, become part of the EU and part of the world. That the Greek Cypriots said ‘no’ should not mean that we sit back and wait till they are ready to say ‘yes’,” he said, adding: “How are Turkish Cypriots supposed to survive with no tourism, no industry and no trade?”
Despite what Deniz sees as the “negative attitude” of the Cyprus government towards Turkish Cypriot efforts to develop tourism in the north, he believes prospects for this year are good.
“High growth rates realised in recent years in the number of visitors from the UK will continue. The first sign of the possibility that the 40 per cent growth achieved in 2004 will be repeated in the coming years that in January 2005 statistics showed a 39 per cent increase over the same period in 2004,” he said.