Cyprus wines are exorbitantly expensive. Even a bottle of non-vintage plonk is usually in the £1.80 to £2.50 range and their quality is mediocre.
The French have been sending their plonk ("vin du pays d'Oc") which is equally mediocre and selling it for ~£3/bottle, even though it would not fetch £1 in France. A decent or semi-decent French wine sells for typically 3-4 times its value.
Of recent date, the Italians and Spaniards have been sending us plonk, which sells for under £1. I recently bought a few bottles of a Spanish dry red one for £0.69 from our village mom and pop supermarket. It is a perfectly good table wine, without pretence, well vinified and well balanced, quite on a par with the local ones like Island Vines, Othello etc. at three times the price.
I, for one, will no longer succumb to the temptation of the exorbitantly priced local wines when I need a table wine or vin ordinaire. If the Spaniards and Italians can send us plonk for less than a quid, including the transport, why should I buy the overpriced local ones, where they have less transport costs?
Do you think that this will force Cypriot producers to reduce their prices?